Nine out of ten buying decisions are influenced by online reviews.
That alone should convince you they’re important. But, if you need another statistic, half of your customers trust reviews more than the opinions of their own friends and family – especially when it comes to major purchases like cars, computers and travel accommodations.
Reviews are also crucial for local SEO, making up a tenth of your ranking factors. When people Google your company, many of the first-page results will be from review sites. So it’s crucial that there’s something on them.
However, as we’ve mentioned in a previous article, trying to buy them will almost always work against you. Various sites have started to come down on people who’ve been caught messing with their reviews, and you definitely don’t want to end up wasting your money on something that’ll just get you banned. Most fake reviewers are pretty inept at hiding it, anyway. We wish we had a dime for every Amazon review that sounds like it was written by a grinning telemarketer.
So, how do you get genuine reviews? Well, if you have a customer base established, you can… Continue reading How to Get More Reviews for Your Online Business – The Legit Way
It’s that time again, WooCommerce milestone time, WooHoo! I’m not sure if it’s just me but these milestones are coming around way too quickly. Once upon a time in January 2013, before the bulk of our team began their Woo journeys’, (including myself) a huge party was thrown for 500,000 WooCommerce downloads, after all it took us 16 months to get there. All was well in the WooNiverse! A month into my personal journey at Woo and sure enough we hit the all important seven digit mark,with one million downloads in June of last year. It took just under five months following 500K. Are you tracking with me? 16 months from 0 to 500K, 5 months from 500K to 1 Mil, crazy right?
Continue reading WooCommerce Growth Revisited: Four Million and Counting
It’s amazing what you can do when you put your mind to it. It’s even more amazing what a group of nearly 50 dedicated, talented and passionate WordPress users can do when they get together to build 9 brand new websites for 9 different charities in 1 day.
This past Saturday we played host to Cape Town’s (and the world’s) first do_action( ‘wordpress-charity-hackathon’ );. The event was conceived and organised by members of the WooTeam and the individuals working on the sites were all willing volunteers from within the local WordPress community. The charities were all present on the day and worked with their teams to make sure the sites turned out just the way they needed. Continue reading did_action( ‘wordpress-charity-hackathon’ );
Want to make WooCommerce your own? You’re not alone! Our free ecommerce plugin for WordPress comes with a default user interface for visitors – but most developers and store owners want to make WooCommerce more personalised and there are various ways to customize the display of WooCommerce pages.
Here are 5 tips on how to do this easily.
Continue reading Five Quick WooCommerce Customization Tips
Customer loyalty is a prized possession in business.
Not only does it mean that someone is loyal to your brand and your products, but it also greatly increases the likelihood of somebody becoming an advocate on your behalf. Customer advocates go out into the world and spread the word about your company and what you offer. They do the selling for you, which is pretty damned cool.
Now does it make sense why you should make building up a loyal customer base a priority?
That may sound like a lot of work, but it doesn’t have to be – especially with the help of WordPress plugins. With that said, in this article I’m going to list five plugins that can help you to build customer loyalty. Enjoy!
Continue reading 5 WooCommerce Plugins That Can Help Online Stores to Build Customer Loyalty
Color plays a major role in our lives.
Don’t believe me? Think about the last time you were in a physical store that you frequent.
It likely had good aesthetics and a large part of that has to do with the selection of an appealing color scheme. The colors a store chooses should reflect both the products and the emotions the company wants to evoke from its customers. It’s about using human psychology to make a sale.
Is this all sounding a bit confusing? Not to worry. I often find starting with an example to be best. Continue reading The psychology of color in eCommerce
A couple weeks ago the Woo leadership team parted ways at O’Hare after a week of exciting firsts at IRCE in Chicago.
September 2011 we launched WooCommerce with 6 themes and 9 extensions, we had no idea the journey this product would take us on. Since that time we’ve marveled at the progressive and exponential growth of WooCommerce. People often ask what the secret to the success is. It is hard to pinpoint a single element or roadmap to success but one thing I am certain of, we would not be able to do what we are doing without a incredibly talented team, development from amazing 3rd parties and the incredible WordPress community behind us. Continue reading Entering the big leagues: WooCommerce at IRCE 2014
After an intensive month of testing and almost a year in development, it is my pleasure to introduce WooCommerce 2.1, code named Peppy Penguin, today. This new release is now available via the plugin page on WordPress.org and for you to update to right from your WordPress administration panel.
Please read this post before you update to WooCommerce 2.1 right away. As always, there are a couple steps you’ll need to take before it’s safe to update your live website. Your website is probably making you money, so you’ll wanna take a couple extra steps before updating to know that you’re not running into any trouble with this new version. Continue reading WooCommerce 2.1 the Peppy Penguin
In my memory, it seems like yesterday when we decided that our next release would be a major release. Instead of releasing version 1.7 with just new features, we decided to rewrite a large part of our code that we always wanted to change and go for a 2.0 (code name: Daring Dassie) release. Today is the day that marks the start of a new era for WooCommerce.
WooCommerce 2.0 is here (now available via WordPress.org) and it is a major release. We have rewritten large parts of our code base, we have added new features and have made it better capable to handle everything you need for your online store. Continue reading Hello WooCommerce 2.0!