91% of American adults own a cell phone.
Of them, 63% are connected to the Internet. And of them, 46% use theirs to search for local products and services.
That, right there, is why local SEO is important.
Although it won’t get your site in front of as many eyeballs, local SEO makes up for it by fixing many of the global variety’s drawbacks.
The competition is nowhere near as fierce – it’s easier to land your widget store on the top page of search results when you’re only up against the other five in your hometown. And, the resulting traffic will be of more use to you – especially if you sell at a brick and mortar location as well as online.
And now that Google’s giving more real estate to local results, e-commerce is quickly beginning to see the benefits in thinking smaller. So if you want to bring in more traffic from your own backyard, these 5 steps will set you well on your way. Continue reading Setting Up Local SEO for Your Online Store
Nine out of ten buying decisions are influenced by online reviews.
That alone should convince you they’re important. But, if you need another statistic, half of your customers trust reviews more than the opinions of their own friends and family – especially when it comes to major purchases like cars, computers and travel accommodations.
Reviews are also crucial for local SEO, making up a tenth of your ranking factors. When people Google your company, many of the first-page results will be from review sites. So it’s crucial that there’s something on them.
However, as we’ve mentioned in a previous article, trying to buy them will almost always work against you. Various sites have started to come down on people who’ve been caught messing with their reviews, and you definitely don’t want to end up wasting your money on something that’ll just get you banned. Most fake reviewers are pretty inept at hiding it, anyway. We wish we had a dime for every Amazon review that sounds like it was written by a grinning telemarketer.
So, how do you get genuine reviews? Well, if you have a customer base established, you can… Continue reading How to Get More Reviews for Your Online Business – The Legit Way
Color plays a major role in our lives.
Don’t believe me? Think about the last time you were in a physical store that you frequent.
It likely had good aesthetics and a large part of that has to do with the selection of an appealing color scheme. The colors a store chooses should reflect both the products and the emotions the company wants to evoke from its customers. It’s about using human psychology to make a sale.
Is this all sounding a bit confusing? Not to worry. I often find starting with an example to be best. Continue reading The psychology of color in eCommerce
A couple weeks ago the Woo leadership team parted ways at O’Hare after a week of exciting firsts at IRCE in Chicago.
September 2011 we launched WooCommerce with 6 themes and 9 extensions, we had no idea the journey this product would take us on. Since that time we’ve marveled at the progressive and exponential growth of WooCommerce. People often ask what the secret to the success is. It is hard to pinpoint a single element or roadmap to success but one thing I am certain of, we would not be able to do what we are doing without a incredibly talented team, development from amazing 3rd parties and the incredible WordPress community behind us. Continue reading Entering the big leagues: WooCommerce at IRCE 2014